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Red Truck Produce

Red Truck Produce

The 2,500 SF retail space located in the Broadway Market fills a void created when the expressway split the produce and fresh/frozen meat areas of the Eastern Market.

This unique space is highlighted by a 1941 Ford Stake truck being used as a real time display which allow shoppers to purchase produce right off the trailer bed. A replicated end of an open trailer also allows product to be purchase. These elements allow the purchaser to feel as though they are buying directly from the farmer/grower.

Floor bunkers are filled with a variety of produce, fruits, and nuts. The space also carries fresh produce, refrigerated and frozen products, as well as smoothies for immediate consumption. This unique space also utilizes a sales force made up of veterans in training, provided in conjunction with the Goodwill organization.